What is that One needs to sell his product Online?
- Targeted Traffic…
- Big, Passionate and clear promise on your landing page…
No defiantly not … You are still not making the sales you’d like. It could be because your offer sounds too good to be true.
Some tips which increase the believability of your copy…
Figures : Figures are the height of exactness, and exactness is characteristic of truth. Vague generalities slip off the human psyche like water off a ducks back.
Proper Nouns : Wording must be in proper format to make better impact.
Reiteration : A preposterous claim becomes believable, merely by making it a number of times, even without adding any further evidence or explanation.
Local Connection : We are more inclined to believe advertising that tells us how happy the locals are with a product, and want to buy that brand for no other good reason. Nobody knows quite why, but we trust proximity. If we hear our neighbors have bought something, it means more to us than it should.
Testimonials : Some things never go out of style, and the testimonial is one of those things. They shouldn’t be edited, and should include as many details of the giver as possible. A well-worded one from an obscure person is often worth more than one from someone famous. To be most effective, a testimonial should site specific results. It’s not enough that a customer say that they are happy with your service, or that they feel they got their money’s worth
Sometimes it even makes sense to add some kind of a credibility element in the pre-head (sub-headline in smaller font above the main headline) at the very beginning of the copy.