No defiantly not … You are still not making the sales you’d like. It could be because your offer sounds too good to be true.

Some tips which increase the believability of your copy…

Figures : Figures are the height of exactness, and exactness is characteristic of truth. Vague generalities slip off the human psyche like water off a ducks back.

Proper Nouns : Wording must be in proper format to make better impact.

Reiteration : A preposterous claim becomes believable, merely by making it a number of times, even without adding any further evidence or explanation.

Local Connection : We are more inclined to believe advertising that tells us how happy the locals are with a product, and want to buy that brand for no other good reason. Nobody knows quite why, but we trust proximity. If we hear our neighbors have bought something, it means more to us than it should.

Testimonials : Some things never go out of style, and the testimonial is one of those things. They shouldn’t be edited, and should include as many details of the giver as possible. A well-worded one from an obscure person is often worth more than one from someone famous. To be most effective, a testimonial should site specific results. It’s not enough that a customer say that they are happy with your service, or that they feel they got their money’s worth

Sometimes it even makes sense to add some kind of a credibility element in the pre-head (sub-headline in smaller font above the main headline) at the very beginning of the copy.

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Innowe Portal -

I have developed a new web portal for my college called Innowe.org to simplify and streamline student’s access to Innowe activities and other web resources. I will continually improve and upgrade the capabilities and convenience of the portal with regular offerings of new features and content.

In the future the portal will provide single sign-on on which they have user privileges with forum facility with content upload to all of the College’s students.

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Over last few months I have been facing this same problem. I browsed the web for answers, even went ahead and bought many books on Website Optimization. All of them more or less targeted the same issue of caching static contents using additional third party tools which improvises upon browser caching thus getting better performance and all that sort of stuff.

Analyzing the Website Performance

There were enough options to start that made me crazy as to which one to go ahead with, I wanted things to be under my control rather than adding complexities. For this I needed information as to what actually is traveling between my web server and web browser. I added loggers in my code to note the timestamps at server, even timed by database queries.

All I wanted to know was what actually was being downloaded by the client. In this situation one tool finally came to my rescue. That was Yahoo YSlow. It helped in finding:

* The contents of the response object which gave a picture of images, scripts, and style sheets that were being downloaded from the server.
* The content size and time taken to download each of them.

Using this tool I came to know that the gzip feature to compress the html pages was not working. I even found some old images hidden in Java script which where never being displayed but where getting unnecessarily downloaded.

Improving the Website Performance

With the above analysis, I managed to fix the performance of my web site. These are two things which I would suggest you to try out in order to improve your web site performance.

1. Minifying JavaScript and CSS files

An important step in improving the load speed of a website is to reduce the download time taken by JavaScript and CSS files. In my case, the attention was focused to minify these files. It helps to boost the website performance.

You can check the source code of Google homepage to see they how the JavaScript, HTML file and style sheets are being minified to the best possible way. The loading time for a Google page itself reveals the advantage of using this technique.

2. Combining small images into ONE image

Combine small icons into a single image and use image map to display the section of the image. This feature is being used by many websites for improving performance since a single request is much faster than making 10 individual requests.

Fixing these simple issues improved my website performance by 13-15% without actually spending money on increasing bandwidth or taking any extra efforts. However I would like to know if there are any other steps which might help further in improving a site performance.

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Basically what you need to consider is strategic keyword placement and also make sure that the keywords are repeated, maybe you can make use of some kind of keyword management tools that are easily available online. Another important thing that needs to be considered is the fact that whatever content you write has to have some amount of quality and the best way to keep that up without forgetting about SEO is by keeping your writing simple. If you don’t think it’s worth the effort considering SEO while writing for your blog then the answer is simple as there are a whole load of writers out there whose articles do not get read even if what they have written is fantastic. That’s my theory. Let us know what you think. Leave a comment.

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Note: This tag only removes the “Cached” link for the page. Google will continue to index the page and display a snippet.

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Spa Parts Australia -

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Here’s a list various names that you have known
but possible haven’t understood what’s the meaning

Adobe - came from name of the river Adobe Creek that ran behind the
house of founder John Warnock.

Apache - It got its name because its founders got started by applying patches
to code written for NCSA’s httpd daemon. The result was ‘A PAtCHy’
server — thus, the name Apache

Apple Computers - favorite fruit of founder Steve Jobs. He was three months
late in filing a name for the business, and he threatened to call his company Apple
Computers if the other colleagues didn’t suggest a better name by 5 o’clock.

CISCO - its not an acronym but the short for San Francisco.

Google - the name started as a jokey boast about the amount of information
the search-engine would be able to search. It was originally named ‘Googol’,
a word for the number represented by 1 followed by 100 zeros. After founders,
Stanford grad students Sergey Brin and Larry Page presented their project to
an angel investor, they received a cheque made out to ‘Google’

Hotmail - Founder Jack Smith got the idea of accessing e-mail via the web
from a computer anywhere in the world. When Sabeer Bhatia came up with
the business plan for the mail service, he tried all kinds of names ending in
‘mail’ and finally settled for hotmail as it included the letters “html” - the
programming language used to write web pages. It was initially referred to
as HoTMaiL with selective upper casing.

HP - Bill Hewlett and Dave Packard tossed a coin to decide whether the
company they founded would be called Hewlett-Packard or Packard-Hewlett.

Intel - Bob Noyce and Gordon Moore wanted to name their new company
‘Moore Noyce’ but that was already trademarked by a hotel chain, so they
had to settle for an acronym of INTegrated ELectronics.

Lotus (Notes) - Mitch Kapor got the name for his company from ‘The Lotus
Position’ or ‘Padmasana’. Kapor used to be a teacher of Transcendental
Meditation (by Maharishi Mahesh Yogi).

Microsoft - coined by Bill Gates to represent the company that was devoted to
MICROcomputer SOFTware. Originally christened Micro-Soft, the ‘-’ was
removed later on.

Motorola - Founder Paul Galvin came up with this name when his company
started manufacturing radios for cars. The popular radio company at the time
was called Victrola.

ORACLE - Larry Ellison and Bob Oats were working on a consulting project
for the CIA (Central Intelligence Agency). The code name for the project was
called Oracle (acronym for: One Real Asshole Called Larry Ellison)

Red Hat - Company founder Marc Ewing was given the Cornell lacrosse team
cap (with red and white stripes) while at college by his grandfather. He lost it and
had to search for it desperately. The manual of the beta version of Red Hat Linux
had an appeal to readers to return his Red Hat if found by anyone !

SAP - “Systems, Applications, Products in Data Processing”, formed by 4 ex-IBM
employees who used to work in the ‘Systems/Application s/Projects”

SUN - founded by 4 Stanford University buddies, SUN is the acronym for Stanford
University Network.

Xerox - The inventor, Chestor Carlson, named his product trying to say ‘dry’ (as
it was dry copying, markedly different from the then prevailing wet copying).
The Greek root ‘xer’ means dry.

Yahoo! - the word was invented by Jonathan Swift and used in his book ‘Gulliver’s
Travels’. It represents a person who is repulsive in appearance and action and is
barely human. Yahoo! founders Jerry Yang and David Filo selected the name
because they considered themselves yahoos

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Rare, Australian Pottery and Fine Art Ceramics -

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